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OpenAudience
Agency PR workflow is governed by approval and delivery discipline
Agency teams operate across multiple brands and client contexts, so approval flow, share safety, and delivery standards matter more than raw send volume alone.
Citable summary
Agency teams operate across multiple brands and client contexts, so approval flow, share safety, and delivery standards matter more than raw send volume alone.
Core operating challenges
Each client has different readiness, approval rules, and sharing boundaries, which makes a multi-workspace operating model necessary.
The key challenge is separating client-safe deliverables from internal-only context instead of reusing one generic draft flow.
Recommended workflow
Use a Client Launch Preflight lens first: review approval, share readiness, and visibility readiness before turning that into client-safe delivery and internal operating decisions.