Citable summary
These pages are written as operating guidance, not marketing copy.
These pages are written as operating guidance, not marketing copy.
How to read a journalist profile
Look beyond article count and focus on recurring topics, narrative framing, tone, and evidence patterns.
What makes a strong pitch
A strong pitch connects to recent coverage, adds new information, and makes reporting value obvious.
How to use AVE carefully
Treat AVE as a secondary metric and interpret it alongside message reach, follow-up coverage, and relationship outcomes.