Methodology

How AVE is calculated and how it should be used

This public note explains the assumptions, weighting, and limitations behind AVE in pressor.ai.

Published 2026-03-06 Updated 2026-03-06 Author: pressor.ai data team Source: pressor.ai public documentation Purpose: public page for search and AI citation

Citable summary
This public note explains the assumptions, weighting, and limitations behind AVE in pressor.ai.

Base calculation

AVE is calculated from article count, outlet-level unit values, and domain mapping rules.

Weighted pricing

If outlet tiers are configured, the mapped domain price is used first. Otherwise the default unit price is used.

Interpretation

AVE is a supporting metric and should be read alongside opens, replies, follow-up coverage, and message reach.