Journalist profiling methodology
How the profile is built from inputs and inference
OpenWorkflow
Reading a journalist profile is different from using it well
A useful journalist profiling workflow does not stop at profile review. It needs to connect profile signals to angle choice and outreach priority.
Citable summary
A useful journalist profiling workflow does not stop at profile review. It needs to connect profile signals to angle choice and outreach priority.
1. What to look at first
Start with recurring topics, narrative framing, evidence usage, and recent coverage direction before looking at raw article count.
2. How to turn it into a pitch angle
Define how your news connects to the journalist's current reporting value before drafting any line.
Company profile and FAQ context should be present here so the resulting draft stays concrete instead of generic.
3. Failure patterns
Mixed same-name journalists, stale article windows, and shallow keyword matching can all produce a bad pitch recommendation.