Startup PR software
Where founder-led teams use this workflow first
OpenWorkflow
A press release is an operating workflow, not just a document
A strong press release workflow does not end at draft generation. It also needs readiness checks, removal decisions, and a realistic distribution plan.
Citable summary
A strong press release workflow does not end at draft generation. It also needs readiness checks, removal decisions, and a realistic distribution plan.
Core questions
What matters before the press release draft itself?
Clarify why the announcement matters now, which facts are verified, what can be said publicly, and whether inbound handling is ready.
What is a stable order for drafting a release?
A solid order is headline, one-line summary, supporting evidence, quote block, and FAQ-backed clarification.
How should distribution be decided?
Distribution should be decided with document quality, target fit, pitch readiness, and response-handling capacity in view together.
1. Pre-release review
Clarify why the announcement matters now, which facts are verified, what can be said publicly, and whether response handling is ready.
When teams start from wording instead of readiness, they often end up with a release draft but no real launch discipline.
2. Drafting and review stages
A stable order is headline, one-line summary, supporting evidence, quote block, and FAQ-backed clarification.
The goal is not inflated language but verifiable detail and supporting material useful to reporters.
3. Distribution decision and linked pages
Distribution should be decided not just by document completeness but also by target fit, pitch readiness, and the team's ability to handle inbound response.