Citable summary
This page explains how pressor.ai connects post-send email events with media outcomes to build operational PR reports.
This page explains how pressor.ai connects post-send email events with media outcomes to build operational PR reports.
Funnel stages
The base funnel is structured around send, delivery, open, reply, publication, and AVE aggregation.
Event data
Email status is updated from send logs and webhook events, while publication impact is enriched from collected articles and outlet-domain mappings.
Interpretation
Open rate and AVE should not stand alone. They need to be read with reply quality, follow-up coverage, and relationship progression.